About Me
I’m a dynamic marketer blending creativity and data to build authentic brand connections.
My background as a hairstylist taught me to form deep client connections. I learned how to listen, consult, and understand what my clients truly wanted. Today, I apply that same approach to every brand I work with, focusing on building authentic connections that lead to loyalty.
I’ve since combined these skills with strategic expertise in B2C CRM, content creation, and social media management to craft campaigns that are both beautiful, backed by research, and effective.
I’m proficient in Adobe Applications, Google Workspace, Social Media Analytics, Slack and Shopify. I am dedicated to transforming unique brand visions into tangible results.
Let's transform your brand's vision into a captivating reality.
Professional Experience
For five years, I built extensive marketing experience at The Tye-Dyed Iguana, a family-owned exotic-pet store. In this role, I applied creativity, research, and strategic networking to develop and execute marketing initiatives that drove brand awareness and customer engagement. Thriving in a fast-paced environment, I cross-trained across multiple roles to gain a comprehensive understanding of operations and team dynamics, allowing me to anticipate challenges and implement effective solutions.
Specializing in promoting a niche market, I focused on addressing public fears and misconceptions by creating content and marketing strategies centered on consumer education, direct engagement, and interactive entertainment. This approach strengthened brand trust, expanded the customer base, and positioned the business as a reliable source of knowledge and expertise within the industry.
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Content Creation & Social Media Management: Worked alongside a team to develop a high-volume content schedule, where I was producing 10+ unique pieces daily for various platforms, in addition to other job duties.
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Consumer Engagement & Analytics: Analyzed consumer data and online interactions to build strong relationships and inform marketing strategy, increasing audience reach by 768%.
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Strategic Planning & Problem Solving: Participated in meetings to collaboratively solve complex business and marketing problems, contributing analytical research and creative solutions
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Team Communication: Collaborated remotely using Google Workspace, Connecteam, and Slack to streamline content workflows.
My Impact & Achievements
Skills
Education
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Brand Innovation: Enhanced brand loyalty by designing a custom plush toy, transforming the company logo into a popular product for retail.
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Content Innovation: Worked with a team to redesign the brand’s content approach, resulting in over 6.7 million views on YouTube Shorts and an average watch time of 22.5 seconds on high-performing shorts.
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Strategic Planning: Crafted comprehensive content strategy guidelines for visual media, consumer behavior, and social media, streamlining workflows for the entire team.
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Marketing Skills: Marketing Strategy, Content Strategy, SEO, SEM, Analytics
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Creative Skills: Graphic Design, Photography, Videography, Adobe Creative Suite
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Technical Skills: Shopify, Wix, Google Workspace, Slack, AI Utilization
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Entrepreneurial Operating System (EOS) Training: Completed comprehensive training in the EOS framework, specializing in vision alignment, performance tracking, process optimization, and issue resolution to drive organizational clarity and accountability.
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Strategic & Creative Expertise: Gained proficiency in business strategy, project management, and leadership through self-guided online coursework from Google, Meta, and other industry platforms. Independently studied graphic design, visual composition, and color theory to produce compelling visuals and strengthen brand identity.